Hi, I'm Deon Goosen. I help turn deep-tech breakthroughs into defensible global assets.
I provide fractional and contract IP Strategy for research organisations and deep-tech ventures. If you know you need to 'deal' with your IP, but don't know where to start, get in touch and I am happy to help you with a quick IP Strategy Audit.
The Problems I Solve
For Research Orgs: Is your IP sitting on a shelf or stuck in a "Valley of Death"? I help you bridge the gap by aligning research milestones with commercial milestones.For Deep Tech Startups: Founders often treat IP as a legal checkbox. I treat it as a strategic weapon for your future. It's not about filing a patent, it's about building a commercial moat, and most startups leave their IP strategy far too late.
Areas of Expertise
The IP Roadmap: Designing a multi-year strategy that aligns with your product development and funding rounds.Freedom to Operate (FTO) Strategy: Navigating the global patent landscape to ensure your path to market is clear.Commercialisation Advisory: Structuring licensing deals and spin-out IP frameworks that actually work in the real world.Portfolio Optimisation: Auditing existing IP to prune what’s costing you money and double down on what’s making you money.
How and Who I Help
I provide IP strategy either on a fractional or ad hoc basis.University TTOs: Helping Technology Transfer Offices professionalise their commercialisation pipelines.Deep Tech Founders: Acting as the first port-of-call IP expert who can save you time and money before you engage expensive lawyers and patent attorneys.Venture Capitalists: Conducting IP due diligence to de-risk investments in hardware, biotech, and agrifood.
Achievements and Testimonials
Ecosystem Pillar: Recognised as one of Australia’s pre-eminent experts in IP strategy.
Track Record: Led IP strategy for many spin-outs across various types of transactions.
Agriculture and Food Sciences: Supported countless researchers, entrepreneurs and ventures across the breadth of the Australian industry.Chair, Agriculture & Food Special Interest Group, Knowledge Commercialisation Australia"Deon isn't just an IP consultant; he’s a veteran of the commercialisation trenches. With a career dedicated to the Australian innovation ecosystem, he understands that a patent is only as valuable as the business strategy behind it. He's known as the 'IP Godfather' for a reason."
- Justin McMurray, Lead Venture Architect, Beanstalk Agtech
Thank you!
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